Ittrum: Why We Looked to the Stars to Create India's Newest Luxury Perfume
Share
For too long, the Indian perfume market has been divided into two extremes. On one side, you have mass-produced deodorants and "inspired versions" that vanish within an hour. On the other, you have expensive imported designer brands that cost a fortune.
We asked ourselves a simple question: Why can’t a homegrown Indian brand offer world-class luxury, original scents, and beast-mode longevity?
The answer is Ittrum.
The Meaning Behind the Name
The name Ittrum is a fusion of three worlds:
-
"Ittr": The ancient word for scent, rooted in our history.
-
"Spectrum": The infinite range of moods, elements, and cosmic energies.
- The name Ittrum is born from the ancient Sanskrit word "इत्रम्" (Itram), meaning fragrance or essence.
We don't just create "perfumes." We bottle elements. Whether it is the scorching heat of the sun or the cooling depth of the ocean, every Ittrum bottle is designed to capture a specific energy.
The "Extrait" Difference
If you have ever sprayed a cologne and felt disappointed when it disappeared by lunchtime, you aren't alone. Most commercial perfumes are sold as Eau de Toilette (EDT) or Eau de Parfum (EDP), containing only 10-20% perfume oil.
At Ittrum, we refuse to compromise. Every single bottle we sell is an Extrait de Parfum.
With a concentration of 25-30% perfume oil, our fragrances are designed to survive the Indian heat and humidity. They don't just sit on your skin; they fuse with it, creating a scent bubble that lasts 8, 10, or even 12+ hours.
Find Your Element: The Collection
We believe your scent should match your energy. Which element calls to you?
1. Fire (The Bold)
For the man who commands attention.
-
Agnirath: A spicy, smoky powerhouse with Leather and Indian Sandalwood. It is the scent of a chariot of fire—unstoppable and intense.
-
Arkaj: The scent of the night. Sweet Tobacco, Honey, and Vanilla create a seductive, warm aura perfect for dates and evening wear.
2. Water (The Calm)
For the man who finds strength in depth.
-
Ashtak: A deep dive into the divine ocean. Green Mandarin and Coconut Water meet a base of Musk. It is sophisticated, clean, and aquatic.
-
Nirvash: A spicy-aquatic hybrid. Fresh Bergamot meets warm Cinnamon and Driftwood. It represents the surge of the celestial tide.
3. Earth & Aether (The Grounded)
For the man who is balanced and cosmic.
-
Taarosh: The pulse of the cosmic warrior. An energetic blend of Grapefruit and spices that settles into a rich Vetiver and Patchouli base.
4. The Celestial Feminine
For the woman who shines like a star.
-
Nakshatra: The flame of the Queen. Sparkling Pear and Neroli on a bed of Amber.
-
Astra: The cosmic lotus. A dreamy, soft floral blend of Rose, Jasmine, and creamy Vanilla.
The Future of Indian Perfumery
We are proud to craft these scents right here in Mumbai. We believe that luxury doesn't have to be imported. It can be created, bottled, and experienced right here at home.
Not sure which element is yours? Don't guess. Experience the entire spectrum with our Explorer Kit. You get generous 6ml miniatures of our entire collection, so you can test them in the real world before committing to a full bottle.
Welcome to the Ittrum universe.
Got questions? We’ve got answers.
Everything about choosing a scent, sizes, offers and delivery, in one place.
Tap a question to open it ↓🧭Choosing a scent
I'm new to ittrum. Where should I start?
Start with the Explorer Kit. For ₹399 you get all seven Original Creations in 6ml bottles, so you can wear each one for a few days before you pick a full bottle.
Which Original Creations are for him and which are for her?
Five are for him: Agnirath, Taarosh, Ashtak, Nirvash and Arkaj. Two are for her: Nakshatra and Astra.
What do the elements in the collection mean?
Each Original is built around an energy. Agnirath and Arkaj are Fire (bold and warm), Ashtak and Nirvash are Water (fresh and aquatic), Taarosh is Earth and Aether (grounded, with vetiver and patchouli), and Nakshatra and Astra are our celestial feminine scents.
How do I choose between a day scent and a night scent?
Every Inspired product page has a “When to Wear” line showing the best seasons and whether it suits day or night. Fresh scents like Hawa, Hawa Ice and Profumo are marked for daytime and warm weather. Warmer ones like Qawah, Tobacco & Vanilla and Omb Leather are marked for nights and cold evenings.
Where can I see what a perfume smells like?
Each product page lists the top, heart and base notes, so you know exactly what's inside before you buy.
What makes a good gift?
The Explorer Kit is our gift set: seven fragrances in one box. Solid perfumes at ₹299 are a smaller, pocket-size option.
🧴Sizes and formats
What sizes do the Original Creations come in?
Every Original comes in 50ml and 30ml. The 30ml bottle is ₹899, and the current 50ml price is shown on each product page.
What size are the Inspired fragrances?
Every Inspired fragrance is a 50ml Eau de Parfum.
What's inside the Explorer Kit?
All seven Original Creations (Agnirath, Taarosh, Ashtak, Nakshatra, Nirvash, Astra and Arkaj) in 6ml each. They are all Extrait de Parfum.
What is a solid perfume?
It's perfume in a small tin that fits in a pocket or bag. You rub a little on your wrist or neck and top up whenever you like during the day.
Do the solid perfumes smell like the Originals?
Yes. Agnirath, Taarosh, Ashtak, Nirvash, Arkaj, Nakshatra and Astra are all available as solids, with the same notes as the Extrait de Parfum.
Which solids are for him, her and kids?
Browse Solids for Him, Solids for Her and Solids for Kids.
What are the kids' solids made of?
Our kids' range (Cotton Candy, Strawberry Blast, Vanilla, Citronella, Eucalyptus and Bug Buster, a natural mosquito repellent) is made with beeswax and jojoba oil. Most use cold-pressed essential oils, and Cotton Candy uses natural aroma oils.
✨Inspired vs Original Creations
What's the difference between Inspired and Original Creations?
Original Creations are our own seven scents, made as Extrait de Parfum in 50ml and 30ml. Inspired fragrances are 50ml Eau de Parfum versions of some of the world's most-loved perfumes.
What does “Inspired by” mean on a product?
It names the famous fragrance we based that scent on. For example, ADORE is inspired by Dior J'adore and BR 540 by Baccarat Rouge 540.
How close are the Inspired fragrances to the originals?
We picked the top 25 best-sellers on Fragrantica and recreated each one to match the original by 90–95%.
How many Inspired fragrances are there?
There are 25. You can see them all in the Inspired collection, or shop for him and for her.
What is Extrait de Parfum?
It's the most concentrated style of perfume, with more perfume oil than an Eau de Toilette or Eau de Parfum. All seven Original Creations are Extraits de Parfum.
What are your perfumes made with?
We use IFRA-compliant oils from the UAE and Europe, blended in grain-based SD-40B perfumer's alcohol.
Where are ittrum perfumes made?
Our scents are crafted in India, in collaboration with perfumers from Europe, and we ship from Mumbai.
Are your fragrances safe to use?
Every formula follows IFRA, the international fragrance safety standard.
⏳Longevity and application
How long do ittrum perfumes last?
It depends on your skin type, the weather and how you apply it. Each Original's product page lists its own projection, sillage and longevity. Agnirath, for example, lists 8–10 hours on skin and 12–14 hours on clothes.
Why do the Originals last longer than everyday sprays?
They're Extraits de Parfum, which carry more perfume oil than Eau de Toilette or Eau de Parfum.
How do I use a solid perfume?
Rub a little on your wrist or neck. The tin is small enough to carry, so you can top up through the day.
🎁Offers
How much do Inspired fragrances cost?
1 for ₹399, 2 for ₹699, 3 for ₹999, ₹333 each when you buy 4 to 9, and 10 for ₹2,999.
Can I mix and match Inspired scents?
Yes. Any Inspired fragrances count towards the offer, for him or for her.
Do I need a discount code?
No. The discount is applied automatically at checkout.
Do I get anything free with an Original Creation?
Yes. Every 50ml or 30ml Original comes with a free Explorer Kit: all seven Originals in 6ml each.
Is there a deal on solid perfumes?
Solids are ₹299 each and get cheaper as you add more: 2 for ₹499, 3 for ₹649, 4 for ₹799, 5 for ₹899 and 6 for ₹999.
Is shipping free?
Shipping is free on orders over ₹899.
📦Orders, shipping and returns
When will my order ship?
Orders are dispatched within 1–2 business days (Monday to Friday, excluding national holidays).
How long does delivery take?
Delivery usually takes 3–6 business days after dispatch, depending on where you are in India.
Do you deliver all over India?
Yes, we deliver anywhere in India through trusted courier partners.
How do I track my order?
You'll get tracking updates once your order ships.
Is Cash on Delivery available?
Partial COD is available at checkout, so you pay only a part upfront.
What payment methods do you accept?
Credit and debit cards, UPI, net banking and wallets, all through secure payment gateways.
Can I return a perfume?
Perfumes can't be returned unless they arrive damaged or defective. 6ml samples and decants are non-returnable and non-refundable.
What if my order arrives damaged or leaking?
Tell us within 2 business days of delivery at ittrum.india@gmail.com or +91-7977296494 (Mon–Fri, 11 AM – 6 PM IST). An unboxing video, recorded from the sealed package onwards, is compulsory to claim. Once approved, we'll replace it or refund you.
Who pays return shipping for a damaged item?
We do. If your item arrives damaged, ittrum pays the return shipping. Just remember the unboxing video is compulsory to claim it.
How do refunds work?
Refunds go to your original payment method, minus a 2.5% payment gateway charge.
Can I cancel my order?
Yes, within 1 hour of placing it. Email ittrum.india@gmail.com with your Order ID and the reason.
Will I get a GST invoice?
Yes, an invoice is generated and sent with your order. For special GST invoice requests, email ittrum.india@gmail.com.
Ready to find your scent?
Mix and match any 3 Inspired fragrances for ₹999, or get a free Explorer Kit with any 30ml or 50ml Original.