01 · The remark
It began with one sentence.
During a visit to Britain, someone said it out loud:
“All Indians smell like curry.”
That moment sparked a mission. ittrum was born from it.
Our story
Perfume, minus the mystery.
Just transparency.
ittrum is an Indian-born fragrance house redefining affordable luxury. Crafted in India with precision, and honest about every drop.
02 · The belief
India deserves to smell like its brilliance.
India is a nation of brilliance: of innovation, resilience and culture. Yet in our hustle, self-care often takes a back seat.
We set out to change that narrative, so every Indian can feel confident, dignified and luxurious in their skin and in their scent.
03 · The craft
Made in India. Made with the world’s best.
Every ittrum scent is crafted in India with precision, in collaboration with perfumers from Europe.
We blend IFRA-compliant, best-in-class oils from the UAE and Europe in grain-based SD-40B alcohol.
“Fragrance is not just about smelling good.
It’s about identity, presence and pride.”
What we stand for
Nothing hidden. Nothing cheap.
01
100% transparency
Every bottle tells you what it is and which notes are inside.
02
IFRA-compliant
Every formula follows the international fragrance safety standard.
03
Best-in-class oils
Sourced from the UAE and Europe.
04
Grain-based SD-40B
Our scents are blended in grain-based SD-40B perfumer’s alcohol.
05
Extrait de Parfum
Our Original Creations are Extraits de Parfum.
06
Indian soul, global appeal
Modern sophistication that celebrates India’s timeless elegance.
- OilsUAE & European
- AlcoholGrain-based SD-40B
- StandardIFRA-compliant
- BottleCrafted in India
Our products
Seven Original Creations.
Seven signature Extraits de Parfum, inspired by moods, emotions and Indian essence. Five for him, two for her, each in 50ml and 30ml.
Agnirath
Chariot of Fire
Taarosh
Pulse of the Cosmic Warrior
Ashtak
Depth of the Divine Ocean
Astra
Petals of the Cosmic Lotus
Nirvash
Surge of the Celestial Tide
Nakshatra
Flame of the Celestial Queen
Arkaj
Ignite the Night
Free Explorer Kit
Every 50ml or 30ml Original comes with our Explorer Kit: all seven fragrances, 6ml each, free.
Your scent.
Your story.
This is just the beginning, with new launches and collections on the way. Be part of India’s finest olfactory movement.
Shop Original Creations