About Ittrum

ITTRUM is an Indian-born fragrance house redefining affordable luxury. Crafted in India with precision, every scent blends the finest certified oils sourced from Europe and the Middle East. In collaboration with perfumers from Europe, ITTRUM recreates evocative compositions that speak of elegance, depth, and identity.

Each bottle is more than a fragrance — it’s a reflection of you.
Your scent, your story.

What We Do?

At Ittrum, we craft luxury perfumes that celebrate India’s timeless elegance through modern sophistication. Our creations are designed for individuals who appreciate high-performance fragrances, artistic storytelling, and impeccable quality — all wrapped in a distinctly Indian soul with global appeal.

Why We Do It?

The seed for Ittrum was planted when, during a visit to Britain, a remark was made: “All Indians smell like curry.”
That moment sparked a mission.
India is a nation of brilliance — of innovation, resilience, and culture — yet self-care often takes a backseat in our hustle. At Ittrum, we aim to shift that narrative by empowering Indians to feel confident, dignified, and luxurious in their skin and scent. Because fragrance is not just about smelling good — it’s about identity, presence, and pride.

Our Products

We currently offer seven signature perfumes, inspired by moods, emotions, and Indian essence — 5 designed for men and 2 for women. Each scent is available in 50ml, 30ml, and a 6ml trial pack.
Our Trial Discovery Kit includes all seven fragrances and comes free (worth ₹999) with every purchase of a 50ml or 30ml bottle.

This is just the beginning — with new launches and collections on the way, we invite you to be part of India’s finest olfactory movement.
Our limited-time launch offer is live, so now is the perfect moment to begin your journey with Ittrum.